Joseph Cheaney & Sons handcrafted shoes and boots from Northampton

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In 1966, Cheaney won the Queen’s Award to Industry for export achievement and was also sold to Church Company plc.

The Cheaney of England brand was launched in 1967 and this was the first time since its inception that it had marketed shoes under its own name. In 1971, Cheaney again won the coveted Queens Award to Industry for Export. Overseas sales continued to grow until the adverse effect of the inflationary pressures of the 1970s, which affected Cheaney along with many other British exporters. In fact, by the dawn of the 1980s, many Northamptonshire shoe companies had ceased trading.

Even in this very challenging environment, Cheaney continued to prosper at home, assisted by the introduction of an instock system of branded footwear. It was this that enabled the company to sell to independent retailers and promoted the brand to a growing number of discerning buyers. By the mid-1980s, Cheaney’s export business had recovered well and, by the approach of the new millennium, had a very healthy order book in terms of both its own branded product and also the footwear made for other retailers.

In early 2002, Cheaney opened its flagship store in London, which helped raise the awareness of the brand.

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